Let me start with a confession: we don't own a factory.
Before you close this tab, hear me out. A company that owns a factory has to squeeze every project through the same machines, whether it fits or not. It's a bit like a tailor who only stocks one size.
So we work more like a matchmaker. Rigid gift box, glass bottle, discovery set: each one goes to the factory that makes it best.
How we got here
My dad, Daniel, got into this in the 80s, back when "Made in Taiwan" was stamped on half the pots and pans in North America. He worked the homeware and cookware side of a trading company. In 2000 he took the leap and started his own business in China.
A quarter century of factory visits and phone calls later, he knows these factories the way you know your favorite coffee spot. Many of them are our joint venture partners. So when something goes sideways, someone actually picks up the phone.
I grew up in the middle of it all: trade show aisles, client meetings, samples everywhere. I probably knew what a dieline was before I knew long division.
Why that's good news for you
I speak brand, and I speak factory.
Need your logo nudged on the dieline? I'll fix it. No waiting a week for your designer to get back from vacation. Factory asking for a PMS number at 2 a.m. your time? I've got it, so production keeps moving while you sleep.
Where I come in
I used to be the designer who made your packaging look amazing, and cost way too much.
After studying Product Design, I freelanced as a packaging designer. Logos, layouts, making things look good on screen. But the screen lies. A logo can sit perfectly in the mockup, then land right on a fold line, and the gold foil cracks the first time someone opens the box. Packaging is full of little rules like that, and none of them show up in a PDF.
Then a client asked me what material the box should be. I said something like, "Hmm… something thick? With a nice texture?"
That "nice texture" pushed their price way up.
So I went to the factories myself and learned how a box gets made, from raw board to finished piece. I learned where the money actually goes, and how to make packaging look expensive without making it costly.
As my client list grew, I kept hearing the same struggle from brand after brand. So I built a process that takes the whole thing off their plate. They focus on growing the business (and filming Instagram reels) while we do the hard work.
Got a sketch on a napkin?
That's plenty to start. Every project begins with a free call.